Darius Somekhian – Co-Founder & CEO, Synergy Specialists

Darius Somekhian is a business development strategist who partners with travelling dental specialists and helps grow their professional careers in dentistry, one dental office at a time. He started out working in the dental industry at the age of 18 from the trunk of his car. After growing his company to over $15 million in annual revenue, then transitioning to being on the corporate side, Darius has cultivated an incredible rolodex of relationships in the industry.

Co-founder and CEO of Synergy Specialists, a disruptive model matchmaking specialists to dental practices. Contracted with over 240 dental specialists nationwide active in over 160 dental practices. Darius has also connected with multiple well-known manufacturers and distributors to form SynergyFormulary, a buying club for dental supplies which unites hundreds of practitioners to form a financial shield against the the rising costs of running a dental practice in today’s economy. He has landed dozens of contracts with multiple manufacturers and well-known distributors to secure a lower cost on all of the everyday, commonly-used dental supplies an office utilizes.

How did the concept for Synergy Specialists come about?
Synergy Specialists came about when I was working for a dental supply company that had bought us out of our private distributorship, and I was noticing a lot of my friends at the time who were graduating from specialty programs in need of work, so I took it upon myself to create a unique Specialist Agency which helps travelling dental specialists consolidate their schedule, while the practice consolidates their chair time as well. Patients love it because they don’t have to travel to an unfamiliar remote practice.

How was the first year in business?
First year in business, we had no clue what we were doing. Luckily, we didn’t make many costly mistakes in the beginning. However, we truly understood our scalability as things grew bigger.

What was your marketing strategy?
Lots of digital marketing, email, Facebook, and LinkedIn. Honestly, we tried a million things like spraying a marketing machine gun.

How fast did the company grow during the first few years?
The company grew rapidly. We actually won the Inc. 5000 award for being one of the fastest-growing companies. From years two through four, we doubled in size each year.

How do you define success?
Success is defined by your reputation, happiness level, balance, and of course for any entrepreneur, success is defined by the time you invested to what you have accomplished in the growth of your startup. I’ve seen a few variations of a “wild success.”

What is the key to success?
I think the key to success is persistence, organization, and having the right management and spouse behind you at all times.

What is the greatest lesson you’ve ever learned?
Don’t trust everyone. It’s a dog-eat-dog world out there and always look out for yourself!

What are some quotes that you live by?
Some quotes to live by are “If it’s not broken, then don’t fix it” and “Do it perfect or don’t do it at all.”

What are some of your favorite books?
Good to Great and Losing my Virginity by Richard Branson.

When faced with adversity, what pushes you to keep moving forward?
Sometimes, you have to think like a boxer. If you go down for the count, get back up and start swinging again.

What advice would you give to young entrepreneurs?
The advice I would give a young entrepreneur is to keep it simple, keep costs low, and have a pulse for what’s going on with accounting.