Shawn Hansson – Founder & CEO, Logic Integration Inc.

Shawn Hansson is the founder and CEO of Logic Integration Inc., a Lone Tree, Colorado audiovisual and automation firm specializing in the design and installation of easy-to-use technology for homeowners and business professionals.

Since the company’s inception in 2004, Logic Integration has been recognized for numerous accolades under Shawn’s leadership. This includes recognition as a multi-year honoree of the Inc. Magazine’s “Fastest Growing Private Companies in America,” “Colorado Companies to Watch,” “Integrator of the Year” by CEA, in addition to many others. Logic Integration’s clients include Comcast, Dish Network, Lockheed Martin, U.S. Army, U.S. Air Force, and TW Telecom, along with many “Fortune 100” companies.

With more than 20 years of audiovisual industry experience, Shawn is recognized as a young leader with a strong vision. He was awarded the “Top 25 GenXYZ Influential Leaders” by ColoradoBiz magazine and “Top 40 under 40” by Commercial Integrator. He is a frequent presenter & panelist at conferences such as CEDIA, Pro Source, CES Vegas, and the Bard Center for Entrepreneurship Council’s “Business Survival Series,” and has also been a panel speaker at events throughout the A/V industry. Shawn received a B.A. in Sound Engineering from San Jose State University.

1. How do you define success?
I would define success as taking the honed skills that I have learned over the years and passing them onto others. The moment of success, when you see them get it, embrace it and then flourish with their gifts in the area that you taught them.

2. What is the key to success?
I think the key to success is striving for the best of what you do and by doing all of it with humility and the ability to listen to others.

3. Did you always know you would be successful?
I have always been driven and had a heavy interest in technology, even as a kid. When I was younger, I used to take apart my dad’s nice speakers and try to put them back together by the time he got home. He was always into audio and music, and therefore, had different kinds of speakers around the house. I was always curious of how they worked and what made them sound different. I eventually started buying parts at RadioShack and building my own boxes. I was also a musician pianist and a drummer. This musical background also really helped me in my career. I was working at Office Depot selling cell phones and computers. I loved meeting new people and helping them make technology easier to use. One day, a businessman asked me to fix his office computers after work. It turned out that he also owned an A/V company, and I’ve been in this industry ever since. I’m now able to take my passions and gifts and put them to use in the residential and commercial markets. I also get to take technology and put it in large homes and office buildings. Every system we install must be easy to use and reliable, which is what makes my job fun.

4. When faced with adversity, what pushes you to keep moving forward?
I read the Bible and do devotionals in the mornings. I truly believe I would not be able to run my company like this without knowing the hope and love of Jesus Christ. I also have very good mentors surrounding me that know business really well. Over the years, through different growth periods, I have had different mentors who helped me immensely. I’m also involved in a couple of different business leaders groups.

5. What is the greatest lesson you’ve ever learned?
Processes and procedures must be in stone and everyone must follow them in order to grow and be successful.

6. What do you enjoy doing in your spare time?
Going four-wheeling in the Colorado Rockies with my family and friends.

7. What makes a great leader?
Being able to recognize people’s gifts and talents, and then fueling and embracing them. Also, being able to delegate and trust others, and then letting them do their own thing.

8. What advice would you give to college students about entering the workforce?
Give whatever job you take 110%, put others before yourself, and surround yourself with good friends and community.


This interview is an excerpt from Never Give Up by Jason Navallo.

This interview was conducted for research purposes by Jason Navallo for his upcoming book, Underdog.