Randy Brothers is the founder and CSO of Elite Roofing, one of the leading commercial, roofing contractors in the country. He is also founder of The Roofing Academy, co-owner and CSO of Summa Media, and author of Start It, Build It, Grow It: The Contractor’s Guide to Success.
How did the concept for Elite Roofing come about?
I had a general contracting firm first and realized a great opportunity in the roofing space and market potential.
How was the first year in business?
Fairly rough as we were under-capitalized and got a late start to the roofing season.
What was your marketing strategy?
We started off by knocking on doors and evolved over time.
How fast did the company grow during the first few years?
We grew 3x in the first 2 years, then dipped by 1/3. Since then, we have grown 10x.
How do you define success?
Helping others find success by providing opportunities for good people.
What is the key to success?
Surrounding yourself with people better than yourself.
What is the greatest lesson you’ve ever learned?
I failed miserably when I tried to do it on my own. Putting others first, along with my faith, is what lead to my success.
What are some quotes that you live by?
One is too small a number to achieve greatness. Learn and grow everyday. Everything rises and falls on leadership.
Tell me about one of the toughest days you’ve had as an entrepreneur.
The day I filed for bankruptcy and the day my mom quit after eight years.
When faced with adversity, what pushes you to keep moving forward?
The unrelenting desire to win and all the people that rely on me for their success.
What advice would you give to young entrepreneurs?
Surround yourself with people you can learn and grow from, learn from your mistakes, and never quit.
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This interview was conducted for research purposes by author Jason Navallo for his upcoming book, Underdog.
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