Kevin Roche is the co-founder and CTO of Wellthy, Inc. based in New York City. Wellthy is a modern care coordination service, helping the 66 million Americans who care for sick and aging loved ones.
Prior to founding Wellthy, Kevin was a VP at Goldman Sachs and led a team of developers building strategic platforms for the bank.
Kevin received a BS in Computer Science and Mathematics from Northeastern University and currently lives in Brooklyn, NY.
Tell us about the early days of Wellthy.
From the beginning, my co-founder Lindsay Jurist-Rosner and I were committed to building what we call a family-first business. That was the foundation upon which Lindsay had approached me to co-found the company so it has always been important to us. Neither of us had professional backgrounds in healthcare but we were both passionate about providing a modern solution for the growing caregiving crisis in the US.
We translated this passion into obsessing over the quality of customer experience from day one. Thankfully, it paid off as our earliest customers became our champions in sharing amazing testimonials, which led to word-of-mouth growth. The overwhelmingly-positive feedback continues today and is an important source of ongoing motivation for the whole company. Reminding ourselves of these daily stories of the lives we change is a big factor in helping us work together to overcome challenges.
Wellthy started as a direct-to-consumer business since we wanted to focus on building the perfect experience for families, without worrying about other stakeholders. While we still offer this, we weren’t able to grow that business as quickly as we had hoped, so we began rigorously testing various growth channels. This willingness to experiment and quickly iterate allowed us to make the most of our runway. It turned out that providing care coordination to caregivers as an employer benefit was a very promising opportunity and is now the core of our business.
A few years ago, employers weren’t necessarily aware of the caregiving challenges their businesses face but through persistence and education, companies across the country and across different industries are realizing they have this silent crisis that they need to address. Incentives are well-aligned since both the employer and the families want what’s best for the caregiver and their families. Employers get increased productivity, presenteeism, retention, and loyalty, while the employees receive invaluable assistance in one of the most important and stressful areas of their lives. That said, we continue to look at other ways we can provide this critical solution to as many caregivers as possible, while never sacrificing the family-first and mission-driven model we have built from the beginning.