Jon Haws is the founder and CEO of NRSNG, which “is on a mission to end the nursing shortage by building the BEST place to learn nursing.”
Having worked as an ICU nurse, preceptor, Code Team Nurse, ICU Charge Nurse, and mentor to tens of thousands of nursing students throughout the world, I strive to give you the tools and confidence you need to succeed in nursing school, pass the NCLEX, and excel as a nurse.
I have a relentless passion for simplifying the process of nursing education…it has become unnecessarily over-complicated, with too much fluff and politics. It’s time to ditch the old way.
Tell us about the early days of NRSNG.
NRSNG is born very organically from my own personal struggles while a nursing student. I went to a small private nursing school and found the process incredibly overwhelming and over-complicated. Prior to nursing school, I’d already obtained a BS in Business Administration with a minor in Health Sciences and Spanish, so I wasn’t new to education. However, nothing really prepared me for the beast that is nursing school. After graduation, I had the chance to precept new nurses and students. What I discovered was that my experience was not unique by any means. Nursing students were struggling all around the country.
These experiences led me to start a podcast where I began to share some of the tips, tricks, and hacks that helped me to survive. My story struck a chord with nursing students who were searching for help. From the podcast, I was able to build a small following who agreed with my idea that nursing school shouldn’t be so hard. This little audience began to grow more and more. The first “product” I offered to the audience were eBooks and guides that comprised of some of my notes and tips for nursing school success. These books were helpful, but I knew it wasn’t enough. In order to REALLY impact nursing education, we needed to do more.
In 2017, we began producing courses for nursing students following a strict pedagogy that I developed which utilized the methods I used to succeed despite the chaos. The rest is history…we realize that we are just beginning but we know we can do so much more to help nursing students.
As far as gaining traction, I honestly think people worry so much about standing out and making sales that they forget that the person on the other end of the computer is a human who has real problems. In my situation, I had so much empathy for the end user because I KNEW what it was like to be a struggling nursing student. It’s been said over and over again but I’ll repeat it: build something that solves a REAL problem. It helps if you understand the problem. Then, just be yourself. I wish I was more flamboyant or whatever…no doubt we would have a bigger YouTube channel if I was…but I’m not and pretending to be would come off as insincere. When it comes to marketing and building an audience, just be yourself and don’t worry about anything else.
Now the practical side of that also means that you need to be learning all that you can about marketing and business. I read 20-30 books a year, attend conferences, and ask a ton of questions so that I can improve.