Andrew Alexander is the founder and CEO of Limitless Academy, an online education platform that teaches entrepreneurs how to build their businesses. He is also the author of Deconstructing Motivation & The Cure for Happiness: Timeless Secrets to a Stress-Free Life.
After graduating college into a recession, Andrew had trouble finding employment in his desired field, and at the age of 25, he discovered the world of entrepreneurship for the first time. With no formal business training or experience, he was forced to learn things the hard way on his own. It was a struggle and hard times were inevitable without the right guidance along the way.
Since then, he built a digital publishing company from zero to 1.3 million readers, published multiple books on the topics of business and personal development, and is currently traveling the world to help launch mission-driven companies into their respective marketplaces.
LimitlessAcademy.com is “the trail of breadcrumbs” he wish he could have followed to make entrepreneurs’ journeys easier along the way.
Talk to us about one of the toughest periods of your life.
There are two really strong milestones in my career that were really tough for me: 1) finding the motivation to build my first business, and 2) managing the stress and anxiety that goes along with being a business owner.
When I first discovered entrepreneurship, I made many of the mistakes that a lot of first-time entrepreneurs make. I used to read too many books without taking enough action, I would jump from one idea to another when things didn’t pay off right away, and I would always to the things that made me feel more productive without taking a clear hard look at what is the #1 most important thing that could drive my business forward?
In the end, I didn’t have the motivation to really make things work. At first, I decided to burn the boats. I drove 2,000 miles across the country with $250 to my name to have lunch with a millionaire I met on the internet to ask him how he built his internet business. For the following two years, I was lost and confused. I would work long hours at a shi**y customer service job I hated. Often times waking up at 4:30 in the morning, getting screamed at by angry customers, drained of all energy and life by the end of the day.
After a year and a half of struggling with that, I finally moved into an entrepreneur house with two friends of mine who also wanted to start their first businesses. We studied under a mentor who was an expert in human behavior. He also built multiple $10 million+ companies. He guided us on setting one clear vision to stick to, and we wrote $100 checks to each other – if we didn’t finish our daily task, the roommates would cash my $100 check and the fear of loss kept me motivated to push through the months of hard work and no external results to show for it.
I was finally motivated, but it was frustrating, stressful, and I hated the process. I wasn’t happy in life.
Eventually, that digital magazine publishing company grew to 1.3 million readers – 14,000 of which were paying customers and annual subscribers. I quit my job, the entrepreneur house was over, and I spent the next few years of my life traveling across the country, as well as the world.
When my happiness increased, my motivation went away and eventually an algorithm update on the App Store crippled the income for my business. I was faced with overwhelming amounts of stress, anxiety, and expenses that I didn’t know how I was going to pay. The anxiety eventually led me to having heart palpitations and night sweats – rushing myself to the emergency room on multiple occasions.
When the doctor handed me antidepressants, I threw the pills in the garbage and spent all of 2016 searching the world for a more natural solution. On this personal mission to fix these stress-related problems I have, I studied under the world’s leading psychologists, coaches, and delved deep in spiritual practices.
Mixing all of this together, I finally reached a point where I knew how to take better control of my emotions and acquired a toolbox of techniques to run my business without the stress and anxiety I used to have – even through the hardest of times.
The most important thing these experiences have taught me is that when we face problems in our life, there are always solutions out there if we go searching for them. The deeper the rock bottom you are in, the stronger you’ll grow when you climb back up.